Year
2022
Client
ASUS
Category
Video
Product Duration
1 Week
Before diving into production, I studied ASUS’s global launch assets and branding guidelines to ensure the Sri Lankan campaign aligned seamlessly with the international tone. I also explored local youth and lifestyle trends, analyzing how vibrant tech visuals connect with Gen Z and young professionals. This helped shape a style that would feel globally polished yet locally relatable.
The core concept was to fuse glitchy, vibrant motion graphics with real, relatable moments. We brought in local influencers who genuinely reflected the creative, on-the-go lifestyle that the Vivobook Pro series empowers. Every shot and effect was designed to amplify the laptop’s standout features the brilliant OLED display, powerful performance, and bold colors through an energetic, story-driven edit.
Visually, I combined high-contrast color grading, fast-paced cuts, and stylish glitch transitions to deliver a bold, eye-catching final piece. The upbeat soundtrack added a modern edge, making the video feel current and shareable across digital channels. By balancing global brand consistency with a fresh local vibe, the final design helped position the Vivobook Pro as the go-to creative tool for Sri Lanka’s next generation of creators.
