Year
2025
Client
Helakuru
Category
Brand Identity
Product Duration
3 - 4 Weeks
Designed a minimal, future-proof logo that stands out in a competitive transport market.
Crafted the main visual language, color palette, iconography, and tone, to connect with Sri Lanka’s local audience while feeling fresh and tech-forward.
Collaborated closely with the UI/UX team, helping refine the app’s main user flows and core screens to ensure a smooth, intuitive experience for first-time riders.
Produced how-to register videos and tutorials, combining AI-generated visuals (Midjourney, Flow) with custom UX elements. Instead of plain screen recordings, I built animated explainer sequences for a clearer, more engaging onboarding journey
A cohesive brand launch that feels simple, local, and scalable with tutorials that make the user journey easy to understand from day one. The result: a ride-hailing app that’s positioned to build trust and grow in a competitive market.
Brand Identity Design (Adobe Illustrator, Photoshop, Figma) • Motion Design & Tutorials (After Effects, Figma) • UI/UX Support • AI-Generated Visuals (Midjourney, Flow) • Explainer Video Production
https://www.facebook.com/helagolk
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