Conducted UI/UX research and collaborated with the UX team to refine the core user experience for daily language input, personalization, and new features.

Led the design and production of campaign key visuals, launch teasers, and promotional videos to amplify the new update’s reach and impact.

Manage Helakuru’s content design as Lead Designer — overseeing daily product launches, video content, social media assets, and brand touchpoints.

Supervise and mentor a team of three designers, content creators, and writers, ensuring all visual content stays consistent and true to Helakuru’s brand identity.

Deliver fresh brand identities and visual directions under Helakuru’s expanding product ecosystem.